BROOKINGS, S.D. – Jan. 23, 2017 – London Stadium at Queen Elizabeth Olympic Park selected Daktronics (NASDAQ-DAKT) to design, manufacture and install a new 1,128-square-meter, curved LED video display above the entrance to their facility located in London, UK – the largest LED video display in Europe. The new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote upcoming events and acknowledge stadium sponsors.
“Hosting Europe’s largest LED video display is a proud point of difference and we expect that the sight of the screen will become an iconic element of everyone’s visit to London Stadium and Queen Elizabeth Olympic Park,” said London Stadium Chief Executive Linda Lennon CBE. “The LED video display will serve to inform and entertain our guests while delivering considerable value to our commercial partners, event owners and community groups.
“Our challenge now is to use the screen to its full capability by displaying great content that further enhances the experience of sports fans, concert goers and corporate guests.”
The massive marquee measures 13.9 meters high by 81.2 meters wide providing a spectacular digital canvas with flexibility to highlight a plethora of messages to people attending events or passing by the stadium. Featuring a 15HD pixel layout, the display is capable of brightness levels to cut through direct sunlight while providing imagery with great contrast and color depth.
“This is truly a world first,” said Ewan Prentice, Daktronics sales representative. “The confidence shown in Daktronics to deliver a never-been-done-before installation and design is truly humbling and I am very confident all stakeholders will be rewarded with a spectacular result. Not only is the screen more than 1,000 square meters in size, it is also curved and being installed onto a cone-shaped stadium structure, and tilted forward.
“Daktronics designed the uniquely-angled display to appear horizontal along the top and bottom and to appear vertical at each end. Hours and hours of engineering expertise will result in a truly unique outcome which Daktronics, partners and stadium stakeholders can be very proud of, and further highlights Daktronics as the world leader in LED display solutions.”
With the tilted nature of the display, content created in a traditional manner would look stretched out and curved. Daktronics worked to create templates and content creation guidelines to help the venue and their creative team produce great looking content that accounts for the natural curve of the display.
“To be back to the Olympic stadium and install another state-of-the-art screen is an absolute honor,” said Rahman Amin, Daktronics project manager. “The unique aspects of the digital screen made it very interesting and exciting. Daktronics appointed long-term partner EDS, who was responsible for the fabrication and installation of the strengthening and secondary steel as well as the display itself, delivered the highest standard and completed the install on time. The site is magnificent and represents another milestone in the history of digital signage in Europe.”
The installation uses Daktronics Venus Pro control suite to provide the ultimate flexibility in scheduling and changing messages and content. The interface combines functionality with ease of use to make powerful control solution with great user experience.
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.
About London Stadium
Built to host London 2012, the Stadium at Queen Elizabeth Olympic Park was re-named London Stadium in preparation for legacy use by West Ham United Football Club, UK Athletics, World Rugby League and global touring artists seeking to stage music concerts in a world-class setting. In 2017, London Stadium will host Premier League football, Guns N’ Roses, Depeche Mode, Robbie Williams, IAAF World Athgletics and the World ParaAthletic Championships. We’re proud to call Newham our home with unsurpassed transport links from Stratford, Stratford International, Pudding Mill Lane and Hackney Wick stations.